Pittsburgh Steelers wide receiver JuJu Smith-Schuster got the attention of the Bills when he danced on the logo at midfield at Bills Stadium before Sunday night's Buffalo victory.
Smith-Schuster posted the video on TikTok, and NBC showed the footage during the broadcast.
Some fans wondered whether the Bills players noticed. It became apparent that they did when the team's Twitter account posted a video of quarterback Josh Allen gathering his teammates in the tunnel and sharing this message, “The recipe is simple, guys. Let them do all the (expletive) talking and all the dancing, and we do the work.”
Smith-Schuster met with the media Wednesday and was asked whether the dance was a mistake, given how it seemed to fire up the Bills.
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"I'm not going to stop being myself," he told Pittsburgh reporters, via ESPN's Brooke Pryor. "I'm going to keep being the JuJu I came to be. Authentic. TikTok is a new platform that I’ve used to touch my fans."
He said he has been dancing on logos at midfield for much of the season at road games and he doesn't intend to stop.
"It's not just their logo. I'm just having fun and doing myself," he said. "Yes, we lost. They had a few words to say. I'm not going to stop doing it."
Asked why he didn't celebrate his touchdown in the second half that cut the Bills' lead to 23-13 before the two-point conversion, he said, "When you're down like that," he said, "why dance?"