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West Herr buys Towne's Lincoln dealership

West Herr Automotive Group has bought Towne Automotive's Lincoln dealership, and plans to build a new facility for the brand in Getzville.

Terms of the deal were not announced. The purchase makes West Herr the only Lincoln dealer in the Buffalo Niagara region.

Towne operated its Lincoln dealership at 3535 Southwestern Blvd. in Orchard Park, while West Herr's is at 2600 Millersport Highway in Getzville and shares a facility with a Ford dealership.

As of Thursday, West Herr is selling Lincolns only from the Getzville location. While the dealerships were combined, Towne's Southwestern Boulevard facility was not part of the transaction.

Towne's location sold both Ford and Lincoln vehicles, and will continue to operate as a dedicated Ford showroom. Towne will still service Lincoln vehicles and will retain all of its Lincoln employees, said Frank Downing Jr., Towne Automotive's president.

West Herr plans to build a new, standalone Lincoln dealership on its Ford-Lincoln property in Amherst. The new dealership, which will feature a design called "Vitrine," is expected to be completed in 2021.

West Herr, one of the nation's largest dealer groups, has had a Lincoln dealership since 1987. Towne has been a Lincoln dealer since 1969.

Automotive News has reported that Lincoln is urging dealers in the top 30 U.S. markets to build standalone stores, to distinguish Lincoln from the Ford brand.

The Buffalo Niagara region's two Lincoln dealers sold a combined 621 new vehicles last year, down 2% from 2018, according to the Niagara Frontier Automobile Dealers Association.

 

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