Buffalo Bills quarterback Josh Allen ranks No. 25 in NFL player identified merchandise sold from March 1 to Nov. 30, according to the NFL Players Association.
Allen is the only Bills player in the top 50.
Kansas City quarterback Patrick Mahomes led in sales in the period and is expected to remain the leader when totals are in for all of 2019. He supplants New England quarterback Tom Brady, who was No. 1 the last two years and is now No. 2.
The sales figures include items such as jerseys and apparel, bobbleheads, video games and other items produced by more than 75 official NFL licensees.
Allen was No. 29 on the preseason list so his standing is not a huge surprise, given his performance for the Bills.
Allen was ranked No. 46 in the final 2018 rankings and was ranked fourth among rookies, behind Saquon Barkley (No. 3), Baker Mayfield (No. 26), Sam Darnold (No. 40) and ahead of Leighton Vander Esch (No. 47).