From private homes, to bowling alleys, to Broadway-Fillmore’s finest eating and drinking establishments, the men of Polonia were raving about the brand-new, solid-state RCA XL-100 console televisions available at the Lucki-Urban Furniture and Appliance store at 881 Broadway.
The ad comes from a time when more men took as much or more pride in their television as they did in what was under the hood of their cars.
“I know good color when I see it,” said Daniel Szymanski, at the since burned-down Roosevelt on Broadway.
“It has a beautiful picture for the enjoyment of our bowlers,” said the guys over at Park Lane Bowling in Cheektowaga.
“It’s so easy to tune,” said Dennis Belote – the only one of the eight men quoted in the ad who didn’t have a Polish last name.
For 42 years, the business was a fixture in the Broadway Business District.
The children of the founders announced the closing of the Broadway location of Lucki-Urban in 1989, only weeks after another landmark East Side furniture and appliance store – Burnham’s – also announced it was going out of business, closing their store up the street at 1209 Broadway.