The Gronkowski family has always been fiercely devoted to working out, and now that all five brothers are out of football, building the Gronk Fitness brand has become priority No. 1.
Fresh off his own NFL retirement, Rob Gronkowski and his four brothers - Dan, Chris, Gordie and Glenn - were approached by a Texas company called Complex SE to partner on a touring obstacle course called Stadium Blitz.
The inaugural event is slated for Oct. 12 at New Era Field in Orchard Park, with the early bird cost set at $25.
"This is something we're 100% invested in," said Dan Gronkowski, who works for G&G Fitness, the family's Western New York-based fitness equipment company that's owned by his father. "It's not something we're putting our name on [and leaving]. Since we're starting in Buffalo, we hope to get a little Buffalove."
Dan noted all five brothers would attend the debut event in October, and he'd guarantee at least one Gronkowski would be on-site for all Stadium Blitz events, which will include a range of major college campuses next spring after early stops here and in Tampa Bay, Fla.
The obstacle course, designed by Complex SE, is a well-rounded challenge demanding strength, speed, agility and endurance. The length is equivalent to a 5K, winding through not only the football field but, in most venues, the steps in the bleachers, the adjoining team facilities and the locker rooms.
The defining aspect to Stadium Blitz is the 15 obstacles, split into groups of five based on degree of difficulty, which allow participants to accumulate points throughout the course. The toughest tasks, in the Blitz category, are intense; competitors have to pull and push a weight sled and carry weighted bags up and down stadium stairs.
Extra points are awarded to those who finish within 40 minutes. Because athletes may skip obstacles that seem too daunting, the Gronkowskis have opened the challenge to anyone 7 years or older. Times are tracked by an RFID band.
The point total allows Stadium Blitz to be an individual challenge and a team competition, where groups - whether families, friends, fraternities or gyms - can add their scores together for a cumulative mark. It's likely Oct. 12 participants can compare their total scores to Team Gronk.
Even though their physique has aided all five brothers in playing professional sports, it actually serves as a bit of a hindrance in some Stadium Blitz obstacles. "For me, Rob and Gord, since we're a little taller, the hanging stuff is hard," Dan admitted.
Dan added that a Blitz Zone would offer refreshments at each event, with a local business hosting an after party. The Stadium Blitz promotional video was filmed at UB Stadium in Amherst.