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Unyts donor organization rebrands as ConnectLife, moves to Clarence

Unyts, an organ and blood donor service network, has changed its name to ConnectLife.

The new name is a better reflection of what the organ, eye, tissue and blood donation network does, it said.

The old name had strong brand recognition, but the organization said market research found the name failed to describe how it connects donors and their families to those relying on lifesaving donations. The organ procurement and blood bank services it provides to the community will not change, it said.

The agency relocated its headquarters from 110 Broadway downtown to 4444 Bryant and Stratton Way in Clarence, behind the Eastern Hills Mall. The Broadway building was bought by Carl and William Paladino's Ellicott Development Co. for $3 million.

Formerly called Upstate New York Transplant Services, Unyts was founded in 1981.

Paladinos buy former UNYTS headquarters in downtown Buffalo

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