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Planet Fitness marks latest franchise opening, in Clarence

One of the largest U.S. franchise holder in the Planet Fitness franchise chain celebrated the 100th grand opening of its newest “judgment free zone” Tuesday evening in Clarence.

Connecticut-based ECP-PF Holdings Group Inc. opened its 12th franchise in the Buffalo-Rochester region last month in the vacant Tuesday Morning store in the Transitown Plaza, 4295 Transit Road.

It's the ninth franchise in the Buffalo Niagara region, as locations in Lockport and Niagara Falls are not owned by ECP-PF.

The company invested $2 million in the 19,766-square-foot workout space, which includes fitness equipment, personal training, massage chairs and other features familiar in the popular discount fitness chain, which offers monthly memberships starting at $10.

Twenty jobs were created as part of the new business in the plaza.

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