After half a century, the screens at Four Seasons Cinema in the Town of Niagara will go dark next month.
The company cited a number of causes for the decision to close, and they echo greater trends across the movie theater industry: steep declines in ticket sales, more people watching movies at home and the cost of keeping up with technology.
"We can no longer continue to tread water," read a statement on the theater's Facebook page.
The theater is scheduled to close "on or about Aug. 4," it said. The property was bought by Joe Cecconi's Chrysler complex, a nearby car dealership that is currently renting space at the former Summit Park Mall to store its cars.
Four Seasons also noted the 2017 death of its longtime manager, Dan Chamberlin, who had run the theater for years.
"Dan was the man behind the curtain ... the Wizard, if you will," the statement read. "He was the life-blood of our theater and is sorely missed."
The theater will continue to accept "movie money" and gift cards until it closes. Customers are encouraged to redeem them as soon as possible.
Four Seasons was a second-run theater, which offered movies on the big screen for $5, or $3 on Tuesdays. It's located off the beaten path at 2429 Military Road with an entrance off 4th Avenue, set back behind Big Lots and Burlington.