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U.S. women's World Cup title win is a local ratings hit

The U.S. women’s soccer team’s 2-0 World Cup championship game victory over Netherlands also was a big winner for local Fox affiliate WUTV.

The game had a 9.5 local rating on WUTV, slightly below the 10.0 rating the game had in overnight ratings in metered markets. The rating doesn’t include viewers streaming the game or the local viewers who watched on Telemundo or in local bars.

The local rating was unusually high for any program that started on Sunday morning. This was especially true Sunday, when the weather was so beautiful.

The U.S. women’s title victory over Japan four years earlier had a 12.6 rating on WUTV, but it was played in prime time when a much larger audience was available to watch.

Sunday’s game hit a peak rating of 12.6 at 12:30 p.m. when the two-hour game was in its final minutes.

The Fox post-game show from 1 to 2 p.m. interviewing players and celebrating the U.S. victory had a strong 7.2 rating locally.

The U.S. women’s 2-1 win over England in the semifinals on a Tuesday afternoon had an 8.3 local rating.

The top daytime programs Sunday morning outside of the soccer game locally were WGRZ-TV’s “Daybreak” with a 7.0 rating and “Today” on the same station with a 6.8 rating.

To put the ratings for the game and post-game in further perspective, none of the Fox entertainment programs Sunday carried in prime time hit a 1 rating. The highest-rated prime time program Sunday on NBC affiliate WGRZ-TV had a 2.4 rating, the highest-rated prime program on ABC affiliate WKBW-TV had a 3.2 rating and the highest-rated prime time program on CBS affiliate WIVB-TV had a 4.4 rating.

For even more perspective, the Toronto Raptors’ six-game NBA title-run over the Golden State Warriors averaged a preliminary 8.8 rating locally, which is strong by NBA standards here.

And the seven-game Stanley Cup Final series won by St. Louis over Boston averaged a 9.4 rating in Buffalo.

Spoiler alert: I’ve previewed the fifth and sixth episodes of HBO’s “Big Little Lies” and didn’t see any more Buffalo products highlighted or hear any reference to Gordon Klein (Jeffrey Nordling’s character) being from here.

Morning news: WKBW-TV has added Rebecca Thornburg to its morning program. She started at the station a year ago as part of the Journalism Career Program between E.W. Scripps, Channel 7’s owner, and the S.I. Newhouse School of Public Communications in which Syracuse University graduates work at a Scripps station for a year to get experience as broadcast journalists.


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