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NU extends contract for women's basketball coach Jada Pierce

Niagara University women's basketball coach Jada Pierce had her contract extended through the 2022-23 season on Thursday.

“Jada has established herself as a leader in our department and on our campus in her first four years at Niagara,” NU Athletics Director Simon Gray said in a news release. “While I certainly appreciate the competitiveness on the court, I strongly value the type of student-athlete that she brings into her program. Jada and her staff have comprised their roster of students with high character, an academic focus and a drive to win.”

The Purple Eagles went 12-19, 8-10 Metro Atlantic Athletic Conference, and started the conference season 7-4. It was Niagara’s best start to conference play since the 2004-05 season. Pierce's teams over the last four seasons are 41-82, 27-49 MAAC, but have shown marked improvement over the past two seasons, when the Purple Eagles have gone a combined 25-37, 17-19.

Five Niagara players have been chosen for all-conference teams and 27 players have been named to the MAAC All-Academic team since Pierce took over prior to the 2015-16 season.

“On behalf of our staff, I would like to sincerely thank Niagara University President Rev. James J. Maher, C.M., Director of Athletics Simon Gray and our distinguished Board of Trustees for showing the ultimate confidence in us,” Pierce said in the news release. “It is an honor and a privilege to be the head coach at Niagara University. This is a direct reflection of the hard work and commitment from our amazing student-athletes and coaching staff. We are excited to continue building from the foundation we’ve laid the last four years.”

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