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Rumors about iTunes' upcoming demise appear to be true

After nearly two decades, iTunes is shuffling off this mortal coil.

Some 18 years after changing how consumers purchase music, TV shows and movies, Apple is set to shut the digital doors at its iTunes store, Bloomberg reported Friday.

Apple is expected to make the move official at its annual Worldwide Developers Conference in San Jose, Calif., next week.

The company's iPhones and iPads already had standalone apps for music, TV/film, and podcasts, but this will make those apps the standard on Mac computers as well.

The end of iTunes is yet another step for Apple to shift toward content creation as phone sales stall. Earlier this year, Apple announced Apple TV+, a streaming service that will feature shows from A-listers such as Steven Spielberg, Steve Carell, Reese Witherspoon, Jennifer Aniston and more.

New York Daily News

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