The billboard, like so many put up by Buffalo-based personal injury law firm Cellino & Barnes, screams: "INJURED?"
So, when a worker fell off of one in Brooklyn, the New York City tabloids were all over it.
"He knows who to call if he wants to sue," cracked the New York Post.
"Talk about product placement," the New York Daily News deadpanned.
According to both papers, billboard worker David Fricker, 49, fell from the Cellino & Barnes billboard at Flatbush and Church avenues Tuesday morning.
He was hospitalized at Kings County Hospital. The Daily News reported that officials said the injuries were not serious, but the Post reported that he had a fractured back and had suffered a concussion.
The Post said Fricker fell 10 feet, citing New York City Fire Department and Fricker's stepson.
— Keith McShea (@ByKeithMcShea) May 15, 2019
The firm's jingle, familiar to Western New Yorkers for years, has also become ubiquitous in the New York City area as Cellino & Barnes expanded there in the last decade. Cellino & Barnes has even been lampooned on "Saturday Night Live" (twice).
The famed pair's billboards have remained omnipresent, and profits have continued to soar, despite the pair's bitter breakup. A nonjury trial in State Supreme Court over Ross Cellino's petition to break up the corporation has been postponed from May to August.