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Victoria's Secret will close 53 stores

Victoria's Secret will close 53 stores this year after holiday sales missed the mark.

The lingerie retailer closed 30 stores in 2018.

Like other brick-and-mortar retailers, Victoria's Secret has struggled as online players such as ThirdLove enter the market. More traditional retailers have entered the intimates and sleepwear category that is Victoria's Secret bread and butter. And consumer preferences have shifted toward retailers with more inclusive sizing and advertising.

A list of closing store locations has not yet been announced. The company closed its store at Eastern Hills Mall earlier this month. It has remaining locations at Boulevard Mall, McKinley Mall, Walden Galleria and the Fashion Outlets of Niagara Falls.

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