The owners of the New York Beer Project love craft beer so much they decided to open their second destination brewery on Valentine’s Day.
To be sure, the first sprawling brewery, opened in 2015 in the Town of Lockport, will remain the mothership, but the new digs 80 miles east, in the Rochester suburb of Victor, will have a similar historic feel.
“We’ve seen a huge uptick in guests from Rochester at the Lockport location and we are just floored by the amount of curiosity as to what ‘Victor-ians’ can expect at their new beer garden,” said Kelly Krupski, who with her husband, Kevin, owns both craft beer emporiums.
The Lockport operation, at about 17,000 square feet, and the new Victor location at 15,700 – massive by regional craft brewing company standards – each include a gastropub, taproom and production brew house. Both were new builds.
Lockport started with a 15-barrel system that has since expanded to 60 barrels – capable of making nearly 15,000 pints of beer at a time – as demand has grown for the brewery’s Lockport Lager, Destination India Pale Ale and other styles.
Most of the beer served in the new NYBP Beer Hall at 300 High St., in Victor, near the Eastview Mall, will be made at the Lockport operation under the direction of head brewer Jason Crossett.
Assistant brewer Ben Elford will be lead brewer for the five-barrel brewing operation outside Rochester. He will focus on research and development beers and an extensive barrel-aging program.
“We look forward to playing with experimental hops, and doing funky, small-batch things that we aren’t able to play with at the Lockport mothership,” Krupski said.
Early on, the beer lineups at both locations will be the same, including a pair inspired by the new location: Victor Lager and a rotating German beer hall-style brew.
Both breweries tout a decidedly New York City décor. The Victor digs were designed to re-create the feel of the Atlantic Garden, the most famous beer hall in the Big Apple during the 1870s, including its grand staircase. Features also include a clock tower, indoor beer garden – with chestnut trees – and rooftop terrace.
The Krupskis built and own the Lockport brewery but will lease space in the new location, part of a 25,000-square-foot project owned by Rochester developer Fred Rainaldi Jr., who approached the Krupskis with the idea for a second location.
“We had been a fan of his repurposed projects and we agreed that it would be a good fit,” Kelly Krupski said. “It’s proven to be a good decision.”