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Local rating for Grammys declines; new football league opener beats NBA

The local ratings for the Grammy Awards continued to decline but the drop Sunday was significantly lower than it has been in recent years.

The program hosted by Alicia Keys had a 10.9 rating until 11:30 p.m. on WIVB-TV (Channel 4), the local CBS affiliate, and it will go down slightly when the final 15 minutes of the telecast are included. The final 15 minutes, when Kacey Musgraves won for Album of the Year, had a 9.6 rating.

The Grammys had an 11.3 rating a year ago when the program was carried two weeks earlier, continuing a slide from a 15.7 rating in 2016 and a 13.9 rating in 2017.

To put the rating for the Grammys in more perspective, the Golden Globes on WGRZ-TV (Channel 2) in early January had a 12.2 rating.

The prime-time ratings Saturday night illustrate how poorly the broadcast networks do on that evening in Western New York.

None of the networks averaged higher than a 1.8 rating in prime time Saturday night, with the networks turning to sporting events and repeats on a night when viewers are heading to cable and streaming services for entertainment.

Jeff Miers on the Grammys: ‘Shallow,’ indeed

On Saturday, the San Antonio Commanders' 15-6 victory over the San Diego Fleet in the first game of the new Alliance of American Football carried by CBS had a 1.8 rating on Channel 4 Saturday night. It beat the Oklahoma City Thunder’s 117-112 victory over the Houston Rockets carried by ABC. The NBA game had a 1.2 rating on WKBW-TV, the local ABC affiliate.

However, the NBA game had a higher rating from 10:30 to 11 p.m. in Buffalo as interest in the football telecast declined.

The football game reportedly beat the NBA game in the top 56 overnight markets by a slim margin as well. However, a big test will come when the curiosity factor of watching a new league with some new wrinkles is over.

Both sporting events were beaten locally by a repeat of the reality show “America’s Got Talent,” which averaged a 2.0 rating for two hours on Channel 2. A “Saturday Night Live” repeat on Channel 2 at 10 pm. had a 1.4. rating, which meant Channel 4 and Channel 2 tied with a 1.8 rating in prime time.

The highest-rated program on a network affiliate in prime time Saturday night was Channel 4's 10 p.m. news on sister station CW 23 with a 4.0 rating.

The highest-rated program Saturday night was Channel 2’s 11 p.m. news with a 9.2 rating.

The highest-rated entertainment program Saturday night was “Saturday Night Live” with a 6.4 rating on Channel 2.


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