The New England Patriots’ 13-3 victory against the Los Angeles Rams in Sunday’s Super Bowl had a preliminary rating of 52.4 on WIVB-TV (Channel 4), the local CBS affiliate.
That’s a strong rating for the lowest-scoring Super Bowl in history. CBS reports Buffalo was the No. 3 market for this year's game, behind only Boston (57.1) and Richmond (52.6).
However, the Buffalo rating is about a 7 percent drop from the 56.4 rating for the Philadelphia Eagles’ 41-33 victory over the Patriots on WGRZ-TV (Channel 2) in the 2018 Super Bowl when the Buffalo market was the highest-rated in the country.
It also continues a downward local trend over the last three years here for what is the highest-rated TV event of any year by a significant margin.
The 2018 Super Bowl rating was in a tie for the second-highest ever in Buffalo, behind only the 57.2 rating for the Patriots victory against Atlanta in 2017 carried by Fox affiliate WUTV.
Sunday’s game hit a peak rating of 54.6 at 9 p.m., about 30 minutes after the halftime show ended.
The rating was strong during the start of the halftime show.
It hit a 53.7 rating on Channel 4 from 8 to 8:15 p.m. when the halftime show included analysis and one of the best commercials of the night before Adam Levine and Maroon 5 went on stage at 8:07 p.m.
The ad I am referencing is the comic way the National Football League celebrated its 100th anniversary.
When former Buffalo Bill Marshawn Lynch tried to sneak some frosting off the celebratory cake at a party, the golden football fell from the top, prompting a shout of “fumble” and leading to re-enactments of some classic plays by some of the NFL’s greatest legends.
Maroon 5, who were joined by Travis Scott and Big Boi, finished at 8:21 p.m.
By the time the halftime show ended, ratings at Channel 4 slipped.
From 8:15 to 8:30 p.m., a period in which Levine was still performing, the game had its second-lowest rated time period in Buffalo at 49.9. The game started with its lowest rating – a 49.1.
The 15 minutes in the second-lowest rated time period also included the second-half kickoff at about 8:28 p.m.