As banks try to grab more deposit market share and attract more business clients, they are scooping up experienced personnel from competitors and giving them new roles. Big players in the region are also hiring and promoting new people to important roles, eager to keep their edge over their competitors. Here is a look at one up-and-comer at area banks; click here to see more.
Trina Burruss was well established in banking by the time Northwest Bank hired her in 2017.
A KeyBank official once referred to her as the "unofficial mayor" of the Buffalo Niagara Medical Campus. Over a span of 14 years, she became a familiar face as the manager of a branch on the Medical Campus that shifted from HSBC to First Niagara to KeyBank.
Her portfolio has only grown as a regional vice president and community relationship officer for Northwest, which has grown into a higher-profile bank in the region since buying 18 First Niagara branches in 2016.
Burruss is building relationships with community organizations, small businesses and cultural groups, as Pennsylvania-based Northwest tries to establish stronger ties here.
Burruss was a guiding force behind a signature Northwest project: the opening of a new branch on Jefferson Avenue. And she is also upbeat about another project coming to life down the street: a financial education center, supported by Northwest, that will serve area residents.