Name: Erin Lalley-Bauer, 31.
Who she is: Owner of Fern Croft Floral, 291 Bryant St. The Hamburg native graduated from the Art Institute of Boston and has a background in graphic design. She has a 7-year-old daughter, Bayla Bauer.
What she’s wearing: Suzie Winkle blouse from August Market, East Aurora; black jeans from Everlane.com; boots from Clarks, Walden Galleria; Gold Toe socks; skinny cuff bracelet by local metalsmith Elise Lazickas Cominsky; copper earrings by Gretchen Meyers Wochensky of Peg’s Hardware; coat by Priory, a Canadian company, purchased at Bird in its Williamsburg, Brooklyn location.
Signature look: “I always have my shirt tucked in – and you can always see my socks exposed. There is distance between where my pant legs end and where my boots start,” she said.
Fashion statement: “Most of the time, for me, clothing is utilitarian. ‘Style’ manifests from authenticity and attitude. You got that – then you’re good to go,” she said.
Last purchase: The blouse she is wearing.
In the market for: Berets. “I want to bring back the beret. It’s a throwback,” she said.
* Take a look at last week's Fashion Friday:
Story topics: Fashion Friday