Cleveland-born rapper Machine Gun Kelly set social media ablaze with the release of his diss track, "Rap Devil," last week, where he committed roughly five minutes to an elaborate take-down of Eminem.
What was most surprising, though, was that one of the two backdrops in the controversial music video - which had 65 million views as of Wednesday night - is Buffalo's DL&W Terminal, in the Cobblestone District at the corner of Illinois Street and South Park Avenue behind KeyBank Center.
The now-vacant building looming behind Kelly - while he noshes on something from a styrofoam bowl - is the Delaware, Lackawanna & Western Railroad Terminal, known more commonly as the DL&W Terminal, which opened in 1917 and had its depot torn down in 1979. The train shed remains, however.
As part of Buffalo's waterfront revival, several projects have been considered for the site in the past - a public market, transportation museum and casino, for example - but present redevelopment plans are slowly taking shape, despite regular snags. A recent News editorial stressed the importance of the vision surrounding the future of the old station.
[Photos: DL&W Terminal, past and present]
Watch the video, below, but be warned that the language is not safe for work and not for those sensitive to profanity (somewhere, Marty Biron nods knowingly).
The day the video was released, Machine Gun Kelly was the chief opener for a KeyBank Center show headlined by Fall Out Boy. News contributor Ben Siegel reviewed the show, dedicating just two terse sentences to MGK's set.
"A left turn from opening band Machine Gun Kelly, an Eminem wannabe who spent lots of time inviting adoration and exalting himself. 'I am the golden god,' he repeated. Yeah, OK." I think we know what side of the beef Siegel stands on.
For those interested in the background of the feud between the two rappers, Billboard took an extensive look.
In addition to the Rust Belt rivalry between Kelly's Cleveland and Shady's Detroit, Eminem has created a bit of an outpost in Buffalo, as Shady Records has officially partnered with Griselda Records, the label of Westside Gunn, Conway and Benny the Butcher, three of the Queen City's breakout rappers.
[Related: See Conway in action at the Anti-Venue Tour, last weekend]