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Lockport ad agency to assist nonprofits in 24-hour blitz

The staff at J. Fitzgerald Group of Lockport will take part in a national effort Thursday in which advertising agencies generate free materials for area not-for-profit agencies.

This is the 11th year the Fitzgerald agency has joined the 24-hour CreateAthon. The local agencies that will receive free advertising and marketing materials are Lockport Public Arts Council, Family Promise, International Child Advancement, Cultural Alliance of Niagara, F-Bites, WNY Stem Hub, Make-a-Wish, Leadership Niagara and B-Team Buffalo.

The agencies were chosen after an online application process, in which they were evaluated based on audience reach, the ability of the services to affect the organization and the communities they serve, and the scope of their financial needs.

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