The Bills on Friday announced changes to their ticketing policy: Starting this season, you'll only be able to access your Bills tickets through the My One Buffalo app.
"This year all tickets are fully digital and only accessible via your mobile device. Your phone is your ticket," according to an FAQ section on the team site. No paper tickets will be available. You won't be able to print your tickets.
“We understand that this will be a big change for our customers and we are committed to providing resources to make the transition as smooth as possible," said Brent Rossi, Pegula Sports and Entertainment Executive's Vice President of Marketing & Brand Strategy.
The team said the changes are being made to improve efficiency and convenience on gameday and cut down on fraudulent, stolen or lost tickets. Left unsaid is where this leaves people who don't have smartphones. The press release and the FAQ page neglect to address that issue.
This change does sound like it will streamline the gameday entry process if you've followed the directions properly – and it's a convenient way for Pegula Sports and Entertainment to drive downloads of its app – but there are at least three distinct groups of fans who may be negatively affected by this: 1) Fans who can't afford smartphones; 2) Fans who can afford smartphones but choose not to have one; and 3) Fans who have smartphones but aren't savvy enough to successfully navigate the app. Each group assuredly contains a sizable number of fans.
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