WKBW-TV has hired Madison Carter, a former enterprise reporter at the Charlottesville, Va., NBC affiliate WVIR-TV.
The station announced the move Wednesday morning on Twitter, as did Carter — a graduate of Syracuse University's S.I. Newhouse School of Public Communications.
Finally can share some big news! I’m headed back north to start at @WKBW in Buffalo, NY next week. Excited to be back in familiar territory🍊 and get to digging up some great stories in the Queen City! pic.twitter.com/aaGIBPNVPS
— Madison Carter (@madisonlcarter) July 17, 2018
In a phone interview, Carter said that she's been following Buffalo's television market for the past few months as her contract with WVIR neared its end.
"I was just excited to move up north, to be back closer to school, and I have a lot of really, really close family friends in the area," she said. "I'm a big cold-weather girl, so it all just really made sense."
Carter was the station's only dedicated enterprise reporter and said it was WKBW's commitment to enterprise reporting that drew her to the station.
"They really value the type of news that I've been working hard to do in terms of enterprising stories. It's something that I'm really big on," Carter said. "That's what I've basically made my name on in Charlottesville. I was the only enterprise reporter, so I'm happy to be at a shop that is big on that."
During her time in Charlottesville, Carter reported on the aftermath of the violent Unite the Right Rally last August.
"For the past year there has not been a day that Aug. 12 was not in our newscast," she said, referring to the day of the rally.
Carter, a native of northern Virginia, will live on Buffalo's West Side and starts her new job Monday.