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Gander Outdoors has reopened in Tonawanda

Gander Mountain has returned to 880 Young St. in Tonawanda.

Sort of.

Now called Gander Outdoors, the store is owned by Camping World Holdings, an Illinois-headquartered outdoor and camping retailer, which bought Gander Mountain's assets in bankruptcy court. Its CEO is Marcus Lemonis, star of CNBC's "The Profit."

The strategy for Gander Outdoors is to operate in smaller communities and online, serving the hunting, camping, fishing, shooting and active sports markets with seasonal products that are regionally relevant to local markets.

The store will hold a grand opening event Saturday with free food, activities and giveaways throughout the day.

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