Would you pay $1 million for two Dodge cars?
If you're Clarence businessman and avid car collector Dan Snyder, the answer is yes.
Snyder was the winning bidder for a 2017 Dodge Viper and a 2018 Dodge Challenger SRT Demon at a charity auction held Saturday in Connecticut. What made the vehicles special? They were the last vehicles off their respective production lines.
Barrett-Jackson auctioned the two red cars as a pair, with the $1 million from the winning bid donated to the United Way. A $100,000 buyer's premium was donated to the American Heart Association.
The auction lasted only about a minute and a half, with actors portraying the Dodge brothers onstage, pumping up the crowd. Although $1 million may be an eye-popping winning figure, some car aficionados in online commentaries said they thought the cars would sell for even more.
Snyder said in an email interview that once the bidding reached $600,000, it was down to himself and two other bidders. At $800,000, it was down to just Snyder and an undisclosed bidder on the phone.
Snyder bought pieces of automotive history. Fiat Chrysler Automobiles last year ended production of the Viper, a hand-built "supercar" produced in Detroit. The Demon, assembled in Brampton, Ont., was a single model-year muscle car, limited to 3,300 units.
Snyder is the CEO of InLighten, a digital media company, and the founder of Dan Snyder Motorsports. He said he owns more than 70 cars, including 30 Vipers and other performance cars.
Snyder said he got "hooked" on the Viper when he first saw one about 25 years ago. "There's just no other car that delivers such a pure, uninhibited driving experience — you simply are one with the road."
Snyder said he will care for his latest acquisitions, but probably drive them on occasion, too.