"Are you the solution?"
That's the question posed on a purple billboard that stands above the Kensington Expressway in Buffalo.
The only visible clue about who's behind the billboard's message – until you visit the web address, WhatIfWNY.org – is style of the "W."
It's the logo for the Western New York Women's Foundation, which last month launched its "ALL IN" initiative.
"The mission of ALL IN is to make WNY a premier place for women to live, work, and lead by engaging our community in purposeful efforts to empower women and illuminate pathways to leadership," the foundation says on its website.
The campaign, which has its own website at allinwny.org, includes a call to action for employers, entrepreneurs and individuals.