Terry Pegula is not happy. He knows Buffalo Sabres fans aren't happy, either.
As a result, the team won't raise its season-ticket prices.
After a losing year on the ice and at the box office, the Sabres' owner expressed his disappointment in a letter to season-ticket holders that arrived Thursday.
"I'm sending you this letter so that I can personally tell you that we will not be raising Season Ticket prices this year," Pegula wrote. "You've been loyal to us in one of the most difficult times in franchise history, and you deserve better."
The Sabres have been raising prices by approximately 5 percent every year since Pegula bought the team in 2011. While the streak of missing the playoffs has continued to seven seasons, the run of price hikes is over.
Season-ticket packages are $30 to $121 per game.
"When we decided to go through our rebuild, the expectation was that we would be competing for a playoff spot by now," Pegula wrote. "That simply hasn't happened. I bear my share of responsibility. Mistakes have been made along the way, but I am not here to rehash those or make excuses. I'm here to tell you I watch the games, too, and the standard of the Buffalo Sabres must change."
Buffalo finished 31st in the 31-team NHL and won just 11 of its 40 home games. The Sabres announced their lowest attendance average since the 2005-06 season. No-shows were in the thousands for many games.
"I've challenged everyone in the organization to be better," Pegula said. "Every single person, including me, needs to improve on everything we do.
"As disappointed as I am in the season, the part of me that's a fan like you is still excited for the future. We have players in our system at all levels of the organization – NHL, AHL, juniors, European leagues and the NCAA – and I am confident they will make us consistently competitive.
"This may not mean much," Pegula wrote in closing. "Until we win, it is just words. I just want you to know that I'm in it with you."