Frank's RedHot has issued its mea Gorgonzola.
The hot-sauce maker on Monday tried to clean up the double culinary gaffe it committed on Saturday, when it sent a tweet that makes sense only if you've never set foot in Western New York:
Buffalo wings + Ranch = two peas in a pod. #NationalRanchDressingDay
— Frank's RedHot (@FranksRedHot) March 10, 2018
For Buffalonians, that went over like the Sabres' "Buffaslug" logo.
First, we call them "wings," or "chicken wings," but never, EVER "Buffalo wings."
The bigger issue for most who reacted to the tweet was what came between the plus sign and the equals sign: the "R-word."
Hundreds of people attempted to educate Frank's social-media team on the proper etiquette for eating wings. (Hint: It doesn't involve ranch dressing.)
Using many, many – did we say many? – amusing GIFs, the twitterati gently informed Frank's that blue cheese is the best and only acceptable dipping sauce for wings.
Twitter users asked whether the company's social-media account had been hacked, vowed to never again use Frank's RedHot sauce and otherwise expressed outrage.
— Kelly (@kelly_marth) March 11, 2018
— Inferno Johnny Adams (@firegoood) March 12, 2018
On its website, Frank's touts its long connection to the, um, "Buffalo wing." (Buffalo don't have wings!)
It proudly points out that Teressa Bellissimo, the generally accepted inventor of the chicken wing, used Frank's RedHot cayenne pepper sauce in her trailblazing recipe in 1964 at the Anchor Bar. The company in 2009 introduced Frank's RedHot Buffalo Wings Sauce to allow customers to "expand their culinary creativity."
The company waited until Monday afternoon to respond. That's when Frank's sent out another tweet saying it wants to properly honor blue cheese dressing.
"Our fans from Buffalo have spoken in response to our #NationalRanchDressingDay tweet and inspired us to create a movement for #NationalBlueCheeseDressingDay, where we can highlight the original perfect pair – Buffalo wings and blue cheese dressing," a spokeswoman said in a statement to The Buffalo News.
Frank's said it's looking for feedback from Buffalonians and others on social media about how best to celebrate this new holiday.
— Frank's RedHot (@FranksRedHot) March 12, 2018
At the same time, the folks behind the National Buffalo Wing Festival – not you, too? – late Monday announced on Facebook that they wanted to host a National Blue Cheese Dressing Day on June 4.
If the two of them join forces, that would be the best pairing since chicken wings and mayonnaise. (Kidding!)