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'Pizza upgrade' feeds ESPN's appetite for news of UB half-court shooter

ESPN is still hungry for the story of University at Buffalo senior Kyle Hughes and his pizza prize.

Hughes became famous Tuesday night as the fan who reacted with over-the-top enthusiasm after sinking a half-court basket at the UB-Akron men's basketball game and winning 12 medium pizzas. "SportsCenter" hosts, in a segment that went viral, wondered why Hughes was so excited when he didn't win a valuable prize like a new car or free tuition.

After more prodding on "SportsCenter" and on social media, UB athletics and contest sponsor Santora's Pizza Pub & Grill upgraded Hughes' prize to 12 large pizzas, each with 10 wings.

This prompted ESPN anchor Steve Levy to do a breaking news update on the "Pizza Upgrade."

"Western New York, this is for you," Levy began.

He recounted how he and his colleagues had questioned the skimpiness of the prize, before quoting a marketing manager for Santora's who told The Buffalo News that people outside Buffalo don't realize how good the pizza is here and how filling a medium pizza can be.

Free tuition? A new car? Nope, just 12 medium pizzas โ€“ and 15 minutes of fame

"The NFL should have gone with Santora's over Pizza Hut as their new official pizza," Levy quipped.

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