After a year of holding the line, the Buffalo Bills are increasing prices for season ticketholders in 2018.
Season ticketholders will see an average increase of about 3 percent, according to where the seats are located, The Buffalo News has learned. One season ticketholder in section 239 told The News his seats increased from $590 to $610, or 3.4 percent over a season ago. A 100-level season-ticket holder saw an increase from $1,060 to $1,080 in section 111, a 1.9-percent increase, while another in section 109 saw a jump from $880 to $900.
“The decision to raise prices is not one that we take lightly,” President Russ Brandon said in a letter to season ticketholders, “but we know that Bills season tickets continue to be one of the best values in the NFL and offer a discount off the individual game ticket prices.”
That letter, which was expected to be available to season ticketholders Tuesday, will include a stadium pricing map for 2018. Season tickets range in price from $330 to $1,080, with the cheapest of those found in the upper deck closest to the end zones and the most expensive between the 30-yard lines in the 100 level. The Bills will continue to offer interest-free, extended payment plan options, according to the letter.
The Bills, under General Manager Brandon Beane and coach Sean McDermott, are coming off a 9-7 season and their first playoff berth since 1999.
"What a year for the entire Buffalo Bills organization and the team's incredible fans! Since welcoming Head Coach Sean McDermott last year, we have seen his Playoff Caliber mindset come to fruition, culminating with a trip to the Wild Card Playoff game in January," Brandon writes. "Through the hard work and dedication of our coaches, team and staff, and through the continued support from our loyal Season Ticket Members like you, the organization took one step closer to our ultimate goal of bringing a championship to Buffalo.
"In 2018, we remain steadfast in our pursuit of that goal and hope you will continue to join us at New Era Field to witness the excitement. We are continually working to make your game day experience even more enjoyable and will be making improvements throughout the stadium, including the renovation of our Club areas."
The Bills kept costs flat in 2017 after three straight years of increases, with the average price of $68.18 for a season ticket ranking in the bottom five of the NFL, according to a team spokesman. The Bills did not publicly release the number of season tickets sold in 2017.