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Retired GM plant manager shifts to new role at AAA

Steve Finch, who retired last month as head of the General Motors' Town of Tonawanda engine plant, has a new job: senior vice president of automotive services for AAA of Western and Central New York.

Finch has served on the automotive group's board of directors since 2011 and has been chairman of the board's automotive committee for several years. He will transition from the board to his new job on Feb. 5.

Finch, a Buffalo native, retired as plant manager of the GM engine plant on Dec. 1 after leading it for 11 years. He had a 41-year career at GM.

"I look forward to lending my skills and knowledge to AAA and to its nearly 870,000 members across Western and Central New York that will be valuable not only to AAA and its members, but to the overall communities of Western and Central New York," Finch said.

Finch will be responsible for oversight of the organization's automotive services, including dispatching of roadside assistance vehicles, its two club-owned emergency road service fleets, and its AAA Car Care Plus operations, said Elizabeth Carey, a spokeswoman for the organization. He will also be responsible for implementing new roadside assistance processes, procedures and information platforms, she said.

Carey said AAA of Western and Central York's emergency roadside assistance department handles more than 450,000 roadside requests annually.

Tony Spada, president and CEO of AAA of Western and Central New York, said Finch's "talents and expertise" will be valuable at a time when the auto industry is dealing with issues such as autonomous vehicles, technological improvements, diverse mobility, electrification and connectivity.


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