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Bon-Ton upgrades digital bridal registry

Bon-Ton is wooing bridal customers with an updated digital wedding gift registry and mobile app.

The new app allows customers to start registries, register for gifts online and scan items at the store using a smartphone. Updates to the website and app also help couples better manage and track gifts, thank gift givers and share registries on social media.

The department store's parent company, Bon-Ton Stores, launched the app in anticipation of the busy and profitable spring bridal shower season.

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