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Brittni Smallwood makes the leap from TV to PR

Brittni Smallwood, the popular anchor-reporter who left WIVB-TV in September after her contract expired, is now working in media relations and dealing with former co-workers and competitors.

Smallwood recently began working as a media relations specialist at Roswell Park Cancer Institute. Her duties include helping the media cover the stories about doctors, patients and families there.

In a brief interview, Smallwood confirmed that her television career is over.

Smallwood was the temporary "Wake Up!" co-anchor at Channel 4. She left the station shortly before giving birth to her first child. That also was shortly after Channel 4 hired Melanie Orlins to permanently take over the early morning job.

Watch: Brittni Smallwood bids farewell at Channel 4

"I wanted to try something else," said Smallwood. "I actually wanted to come here."

She said working at Roswell fits her professional goal of working for an organization that tries to help people.

The flexible hours of the job undoubtedly also are more attractive than the hours in TV news.

Smallwood, who lives near Rochester with her husband and three-month-old daughter Grace, said she is frequently stopped by people at Roswell.

"They ask, 'Aren't you from TV? I know you from somewhere,' " said Smallwood. "It happens about every day. It is a nice conversation starter."

email: apergament@buffnews.com

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