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Editorial: News Neediest Fund needs your help

There’s good news and better news on the 2017 News Neediest Fund. The good news is that donations are coming in at around the same rate as they did last year. The better news is that for those who still want to give, there is both the time and the need for your help.

This is the 36th year the News Neediest Fund has reached out to the community for donations that will help to make the holiday season brighter for those without the means for a celebration. And, as usual, Western New Yorkers are pitching in. As of this week, the fund had taken in more than $126,000 in cash donations. That doesn’t include the toys that have been donated. Last year, monetary donations totaled $176,000 and nearly 10,000 children were helped by the WNY Holiday Partnership, a collaboration of 24 nonprofits, The News, Wegmans and Toys for Tots.

“The generosity of our readers continues to humble us year after year,” said Carol Horton, The Buffalo News’ vice president for marketing. “The donations begin coming in around the end of October and are sometimes from people who don’t even live in Western New York anymore. We receive donations from all across the country. But they all have one thing in common: A tie to Western New York and a passion to ensure those less fortunate have a loving holiday.”

But in the region that includes the one of the nation’s poorest cities, the need is great. While the deadline has passed for donations of toys, cash gifts are still gratefully accepted. They will help provide holiday meals for families that would otherwise have no Christmas dinner. The deadline has also passed for applications for assistance this year.

This town got the nickname City of Good Neighbors honestly. People here give generously to many worthy causes, including The News Neediest Fund. Gifts of money are still needed to make another success of this year’s drive.

Cash donations may be made online at buffalonews.com/newsneediest or by mail to The News Neediest Fund, P.O. Box 2667, Buffalo, N.Y., 14240-9873.

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