When it comes to Buffalo Bills games, CBS' slogan should be "let it snow, let it snow, let it snow."
The Bills' 13-7 overtime victory over the Indianapolis Colts Sunday during a snowstorm at New Era Field was the second highest-rated Bills game in the 17 years since meters came into the Buffalo market in 2000.
The game had a 46.7 rating on CBS affiliate WIVB-TV (Channel 4), peaking with a 53.7 rating at 4 p.m.
The highest rating for a Bills game since 2000 was a 46.9 for another snow game – Cleveland's 8-0 victory over Buffalo in the 2007 season.
If Sunday's game had lasted another 30 seconds, it would have been the highest-rated Bills game since the start of meters. Nielsen said the game ended at 4:22 p.m. That eliminated the 51.2 rating from 4:15 to 4:30 p.m. from the equation because Nielsen counts only 15-minute time periods if they are 7 minutes and 30 seconds or longer.
If the 4:15 p.m. period had been included, the Bills game would have averaged a 47.0 rating, a tenth of a point ahead of the Cleveland-Bills game.
The Bills game rating Sunday was higher here than four Super Bowls carried since 2000.
The highest-rated NFL game since meters was a 57.2 for New England's comeback victory over Atlanta in the Super Bowl played earlier this year.
The Bills four Super Bowl losses were played in the 1990s before the market had meters.