It might be below freezing out there but it's not going to stop the Buffalo Bills from asking their fans to "Bring the Heat" to New Era Field this weekend.
For their Week 14 matchup against the Indianapolis Colts on Sunday, the Bills will be wearing all-red uniforms for just the third time in team historye. The unusual uniform choice is being worn as part of the NFL's "Color Rush" promotion.
Bills fans attending the game are encouraged to do the same as the team and come wearing their Sunday scarlets. The visiting Colts will be wearing their usual white uniform combination.
Typically reserved for Thursday Night Football, it appears the NFL is relaxing its rules regarding the special uniforms lately. The league recently allowed the Washington Redskins to opt out of wearing the gold uniforms they were scheduled to wear and the Dallas Cowboys are scheduled to wear their "Color Rush" pants for their non "Color Rush" game this weekend.
The Bills previously wore red in prime-time games against the New York Jets, at home in 2016 and on the road in 2015. You might recall the 2015 game when the Jets wore green, causing a nightmare for many people who are color blind. In 2016, the Jets wore white.
When the two teams met earlier this year on Thursday night, the Bills opted for an all-white look with the Jets wearing green.