The national and local November sweeps ratings for the national evening newscasts show how difficult it may be for Town of Tonawanda native Jeff Glor to quickly turn things around at "The CBS Evening News" when he starts anchoring the newscast Monday.
Nationally, ABC's "World News Tonight with David Muir" leads in total viewers with 8,956,000 to 8,364,000 for "The NBC Nightly News with Lester Holt." "The CBS Evening News" is deep in third place with 6,632,000.
The demographic story is different. NBC has a slight lead over ABC in the 25-54 demographic important to advertisers, 1-6.-1.5, and an even smaller lead in another important demo, 18-49, when both average a 1.0. CBS is third with 1.2 and 0.7, respectively.
Locally, Holt's newscast on NBC is a big winner on Channel 2 with a 9.8 household rating to a 7.8 rating for CBS on Channel 4 and a 5.8 rating for Muir's newscast on Channel 7.
However, looking deeper at those local numbers shows that Holt's newscast grows to 9.8 from the 9.4 rating from the second place lead-in from the 6 p.m. news on Channel 2. Muir's newscast grows even more from the 5.2 rating that Channel 7's 6 p.m. newscast receives to a 5.8 rating.
The CBS Evening News is the only national newscast that loses audience locally from its lead-in. The 6 p.m. Channel 4 newscast is No. 1 with a 10.2 rating and drops to a 7.8 for "The CBS Evening News," which means CBS loses about 25 percent of that local rating.