Holiday store closing hours should consider employees
I recently read some national retailers where considering if they should stay open all night on Thanksgiving for shoppers. Do they really think this will contribute to a total increase in sales over the entire holiday season? I doubt it. My experience in 31 years of banking proves different.
Banks opened at 9 a.m. and closed at 2:30 p.m., Monday through Friday. On Friday they would reopen at 5 p.m. until 8 p.m. Hours then changed and branches were open Monday through Thursday from 9 a.m. until 4 p.m.
On Fridays, they were open from 9 a.m. to 8 p.m.
Did we notice any increase in business because of the longer hours? Not really. Customers who came in everyday at 2:20 p.m., changed and then came in at 3:50 p.m.
So, the retailers who are considering staying open all night on Thanksgiving, are they really increasing total sales or just spreading them out over a longer period of time? In the long run they should not stay open all night. Let their employees enjoy the holiday with their family and friends.
Employees will be happier, work harder, and get to enjoy giving thanks for the time off.
Barbara J. Campagna