When Buffalo Bills rookie quarterback Nathan Peterman crashed and burned Sunday so did the TV rating in the team's 54-24 loss to the Los Angeles Chargers.
The game had a 34.3 rating on WUTV, the local Fox affiliate.
It tied with the season-opening victory over the New York Jets as the second-lowest rated game of the season.
With Peterman getting the controversial start over Tyrod Taylor, the game appeared headed for a possible season high rating early in the afternoon.
It averaged a 40.2 for 45 minutes starting at 4:30 p.m., with a high of a 40.6 rating at 5 p.m.
But by then, Peterman had thrown at least three of his five interceptions, the Bills were almost hopelessly behind and many fans slowly headed elsewhere.
By game's end, the rating was 27.3, which is still pretty decent for garbage time.
New Orleans' 47-10 victory over the Bills a week earlier is the lowest-rated game of the season at 31.4.