It might be the only thing more likely than politics to cause a family fight at this time of year.
Holiday music: Yes or no?
The annual argument kicked off in earnest this week when STAR 102.5 dusted off its jingle bells and kicked off its controversial tradition of playing only Christmas music through Dec. 25.
So long, Bruno Mars. Hello Burl Ives.
For those complaining that this is too soon, know that in the past, some stations have hit the Santa switch as early as mid-October. And listeners – and advertisers – respond.
“I have never seen a more successful and sustainable impact on ratings as all Christmas music,” Dan Vallie, a consultant for stations around the country told the New York Times in 2014.
In Western New York, STAR is the only all-Christmas, all-the-time station, now that MIX 96.1 lives up to its name and plays a mix of music. But satellite radio subscribers got an even earlier start to holiday music season with the appearance of the Holly channel on Sirius earlier this month. (STAR does have an alternate web stream available of non-Christmas music, however.)
So love it or hate it, Christmas music season is here.
In other news, the Valentine's Day decorations should show up in the stores any time now.