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Merch Tent: Exclusive New Era Bills hats made for each home game

Ever wonder what it takes to make a New Era hat?

New Era designers are making exclusive Bills hat designs for each home game. The series of New Era hat designs are for the Bills and the City of Buffalo only, according to the director of sports design Michael Raychel.

Last home game's hat was a Nickel City snapback, in celebration of the Bills and Buffalo being the Nickel City. With suede on the outside and a popping red logo, it was a snazzy look. And ran for about $100.

The Bills retailers and New Era designers work together to set the price for the caps.

"These are really limited and we use a lot of embellishments to make them special," said Raychel.

Stay tuned for the latest exclusive New Era hat design announced before the next home game.

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