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Harambe billboard teases Cincinnati ahead of Bills-Bengals

Internet-savvy motorists driving on I-290 this weekend might get a kick out of the Northtowns Automotive billboard – as long as they're not secretly Bengals fans.

"You can replace Dalton," the billboard read, referencing the Bengals' quarterback. "You can't replace Harambe."

The billboard takes a shot at Cincinnati for the 2016 death of Harambe, a Western lowland gorilla at the Cincinnati Zoo who was shot and killed after a 3-year-old boy fell into his exhibit. Harambe went on to receive massive, posthumous internet fame. The BBC called Harambe "the meme of 2016."

Northtowns Automotive changes its billboard regularly, with frequent shots at opposing teams. Before the Bills played the Falcons, for example, the billboard simply read, "28-3" – a reminder of the lead the Falcons blew in the Super Bowl.

You may be asking: How are Harambe memes still funny? Simple.

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