Internet-savvy motorists driving on I-290 this weekend might get a kick out of the Northtowns Automotive billboard – as long as they're not secretly Bengals fans.
"You can replace Dalton," the billboard read, referencing the Bengals' quarterback. "You can't replace Harambe."
The billboard takes a shot at Cincinnati for the 2016 death of Harambe, a Western lowland gorilla at the Cincinnati Zoo who was shot and killed after a 3-year-old boy fell into his exhibit. Harambe went on to receive massive, posthumous internet fame. The BBC called Harambe "the meme of 2016."
— Northtown Automotive (@NorthtownAuto) October 6, 2017
Northtowns Automotive changes its billboard regularly, with frequent shots at opposing teams. Before the Bills played the Falcons, for example, the billboard simply read, "28-3" – a reminder of the lead the Falcons blew in the Super Bowl.
You may be asking: How are Harambe memes still funny? Simple.
"How are Harambe memes still popular?"
— WSHH FANS (@BestOfWorldstar) September 7, 2016