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Rachel's Remedy added to 43North finals

Buffalo startup Rachel's Remedy is a last-minute addition to the 43North finals on Thursday.

The company, which makes comfort pads for breastfeeding mothers, was added to the finals on Wednesday – a day after another finalist, grocery checkout app developer Selfycart, pulled out of the $5 million business plan competition.

Rachel's Remedy's product is an FDA-approved moist-heat pad that soothes common breastfeeding ailments such as clogged ducts and engorgement, and helps to increase milk supply. The pads already are sold at major retailers such as Babies R Us and Target, and the company earlier this year signed a licensing agreement with Dr. Brown’s, a global maker of baby bottles and other baby feeding products.

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