The new Whole Foods store in Amherst seemed to have everything when it opened Friday.
Customers marveled over giant jackfruit, plucked ripe pluots and even snapped up living, breathing Venus flytraps. But not many shoppers noticed that one of the rarest, most exotic species of all was right under their noses: a Real Housewife of New Jersey.
Rosie Pierri wasn't at the store to make a high-profile celebrity appearance. She was there on business.
A millwright since the age of 17, the popular reality TV star's New Jersey company Trinity Group custom created the store's fixtures and displays. It's the fourth brand new Whole Foods store Pierri has worked on, but she has done a lot of Whole Foods remodels, she said.
"I started in high school, building and drafting," said Pierri, who has been in the business 25 years. "And now I struck out on my own."