The Buffalo News sports section this week has a new feature called “On BNblitz.com.” It promotes as many as a dozen pro football stories that are online – but not in the newspaper.
Welcome to the all-new BNblitz.com, a big step into the future of The Buffalo News.
The Buffalo Bills have always been a big story for The News. In several interviews over the years, Bills founder Ralph C. Wilson Jr. said The News sealed the decision to put the team in Buffalo. For a 2009 Sports Illustrated story, Peter King quoted Wilson saying:
“I thought of Miami, but I tried to lease the Orange Bowl, and they wanted to wait for an NFL team.” The organizer of the American Football League “suggested Buffalo. I met with the managing editor of The Buffalo Evening News, Paul Neville. In those days you had to have the support from the newspaper or you were dead.
“I told him I’d give the city a franchise for three years if he promised he’d write about us every day. He said yes, and that was it.”
Fast forward 57 years. In the digital age, a story a day doesn’t come close to satisfying readers’ interest. So we are swarming the subject.
We start by having more sports writers covering the Bills than everyone else in town combined: Vic Carucci, Tim Graham, Mark Gaughan, Jay Skurski and columnists Jerry Sullivan, Kimberley Martin and Bucky Gleason.
And then we do more.
Mark Gaughan’s X’s and O’s takes readers inside the film room. Coaches and team executives have come and gone, but Gaughan has tracked every Bills play for more than two decades. We break down the game with features like Tyrod Watch, Stats Wizard, Special Teams and LeSean Report. The Ref Report dissects the calls and the challenges.
A new BN Blitz daily newsletter, a BN Blitz Daily Drive podcast and a daily BN Blitz Video report let fans keep up any way they want.
Want to know when to buy tickets or where to stay on the road? Ticket Watch and Road Trip Guide will get you to the game. Tailgate Report will find the viral fun.
Need a break from this season? Draft Watch tracks the prospects in the quarterback-rich 2018 draft. Glory Days takes you back. And we packed in some daily diversions: Buffalo Trivia, This Day in Bills History, even weekly items about uniforms.
Current Buffalo News and BuffaloNews.com subscribers have free access to BNblitz.com. Just make sure you are logged in to the site.
For everyone else, the new BNblitz.com costs $2.99 a month. That’s another reason why it is a big step into the future for The News. For most news organizations, the future depends on subscribers paying a modest sum for exclusive reporting – and on newsrooms retooling their reporting to deliver great coverage that digital readers can’t find anywhere else.
Try BNblitz.com for two weeks for free. We bet that if you give it a chance, our exclusive Bills and pro football coverage will be worth $2.99 a month. If we don’t deliver what you need, you may cancel at any time.
In the next few days, look for a new BN Blitz app for iPhones. It will have all the same coverage as BNblitz.com but will add the ability to get alerts, save stories and will have the iPhone’s great photo galleries. Coming later this fall: a BN Blitz Android app.
Let us know what you think of the new BNblitz.com. Send your thoughts to email@example.com.