J.J. Watt was hoping to raise $200,000 for recovery efforts in the wake of Hurricane Harvey and instead collected more than $4 million in donations after two days. The amount will increase with proceeds from the Texans-Cowboys preseason finale being directed toward southeast Texas.
Ideally, every NFL team would follow Watt's lead and donate profits from preseason games toward getting the battered region back on its feet. It would be the least they could do after charging fans exorbitant prices for tickets to games while providing little entertainment in return.
The NFL is known for many things, including its charitable work, but it has a reputation for being driven by the bottom line. In the growing world of corporate social responsibility, the league could actually improve its image and generate more revenue by helping others during times of crisis.
Last season, the NFL generated some $13 billion in revenue. Every owner is making money. The value of each team increases every year. The least they could do is share preseason profits with victims of a natural disaster. If Watt raised $4 million without breaking a sweat, collecting $128 million -- or $4 million per team -- seems well within reason.