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President's speech eclipsed locally by daytime eclipse coverage, reality shows

President Trump's TV ratings power was tested Monday night and locally they weren't anything for him to gloat about.

The ratings for his prime time speech on Afghanistan were eclipsed locally by the daytime broadcast network coverage of the eclipse.

Two broadcast network reality programs also had higher ratings as a lead-in than Trump did following them on their networks.

The local affiliates for CBS, NBC, ABC and Fox had a combined 12.0 rating for his speech. The three cable news channels, Fox, CNN and MSNBC had a combined rating local of 6.5.

WNED-TV, the local PBS affiliate, had a 1.3 rating.

The seven networks had a combined 19.8 rating, which was slightly lower than the Bills preseason opener against the Minnesota Vikings. It had a 20.0 rating.

WIVB-TV (Channel 4), the local CBS affiliate had the highest rating for the speech at a 4.4. Fox News Channel was second with a 3.8.

To put the ratings in more perspective, the ABC, CBS and NBC affiliates had a combined local rating of 17.4 from 1 to 3 p.m. Monday for its eclipse coverage, which is 6.8 ratings points more than they had for the President's speech on those stations.

Additionally, the collective ratings for the four broadcast network summer programs that aired as the president's lead-in totaled 13.4 ratings points, 1.4 points higher than his half-hour speech earned.

Interestingly, ABC's "Bachelor in Paradise" had a 3.9 rating on WKBW-TV (Channel 7) from 8 to 9 p.m., a point higher than the president's speech. That means about a quarter of the "Bachelor" audience headed elsewhere. The Fox lead-in, "So You Think You Can Dance," almost doubled the audience on local Fox affiliate WUTV for the president's speech, 2.7-1.4. The ratings went up from the NBC and CBS lead-ins by 0.6 and 0.3 points respectively.


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