National Football League star and Buffalo-area native Rob Gronkowski continues to expand his personal brand beyond the gridiron; he's already pushed out Gronk-themed KanJam, plus an extensive line of fitness equipment and apparel. (Complete with this uncomfortable promo video).
The newest release is The Gronk Ball, a product of a partnership between national concept shop Brookstone, which has a location in the Walden Galleria, and the New England Patriots tight end. The ball offers a dual appeal: football fans can play catch while listening to music, courtesy of a Bluetooth speaker inside the foam ball.
Bills fans will be pleased to know there's no Patriots logo emblazoned on the ball, which is smaller than a regulation football.
The ball, which changes colors, connects to enabled devices within 90 feet and lasts up to five hours before needing a charge, is featured in a display at the front of the Galleria store, said manager Amy Terejko, where curious passersby may toss the football around as a test.
Terejko added that the Gronk Ball made its debut Monday at the store - a few have sold already - and a bigger push continues this weekend, when Brookstone employees will don NFL team shirts. The Galleria branch is situated near J.C. Penney on the first level.
The promotional video is about as ridiculous as you might expect: