Court Club Elite made the first move Monday by terminating its five-year relationship with Adidas. If the shoe company has its priorities in place, it would push aside the bottom line and separate itself from Lonzo Ball's father. After all, LaVar Ball is the one who created the mess in the first place.
In case you didn't year, a woman official hired by Court Club Elite had the audacity to slap LaVar with a technical last week during the Uprising Summer Championships in Las Vegas. It was precisely what the Neanderthal deserved after going on one of his childish tirades during an amateur basketball game.
Rather than reprimand Ball, Adidas caved and kicked out a Division I official. Ball, who later was ejected, proceeded on a sexist postgame rant. "She’s a woman who’s trying to act — I get that she’s trying to break into the referee thing," he said. "But just giving techs and calling fouls, that’s no way to do it."
Adidas has been trying to sign Big Baller brand to a lucrative sneaker deal wrapped around Lakers rookie Lonzo Ball. It means dealing with LaVar. The company should run for the hills. In this case, it could be better for business.