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Vidler's latest low-tech helping hand: 'lost spouse spot'

You know how you can almost get lost in the nooks at the Vidler's 5 and 10 store?

For years customers have told staffers that they lost their husband, wife or friends in the store, owner Don Vidler said. It's not hard to do — the store has more than 16,000 square feet of retail space in four connected buildings on two levels on East Aurora's Main Street.

"They always say, 'Can't you put it over your PA system?' " Vidler said. "No, we don't have one of those."

So the general store came up with an imaginative solution. But forget GPS, that's so 21st century. On the wooden floor in the shop, Vidler's painted a red and white circle that says "Lost Spouse Spot."

"That's innovation for us," Vidler said. "We put it up yesterday afternoon and it got a lot of laughs and chuckles."

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