Buffalo is at least 500 miles from nearest saltwater shoreline, but its apparent love affair with sharks endures, as evidenced by the local popularity of “Shark Week” on the Discovery Channel.
The average Buffalo resident spends 4 hours and 58 minutes a week watching Discovery Channel throughout much of the year, according to data compiled by Verizon Fios. During Shark Week last year, the average time spent watching the network per week rose to 5 hours and 92 minutes. That’s an addition of 1 hour and 34 minutes per week.
Among east coast cities, Buffalo beat out Queens; Freehold, N.J.; and Harrisburg, Pa.
This year, “Shark Week” kicked off its programming July 23 with the airing of a race between 23-time Olympic Gold Medal-winning swim champion Michael Phelps and a simulated shark. It will cap the week Sunday with an airing of “Shark School with Michael Phelps,” billed as a crash course on everything related to sharks.
Will Buffalo’s predatory viewing of the Discovery Channel’s offerings for this year’s “Shark Week” top last year’s local viewership numbers?